Abu Dhabi’s most important date for fine jewellery is almost here. The Jewellery and Watch Show (JWS) returns to ADNEC Centre Abu Dhabi from 11 to 15 November 2026.
This year’s edition places the spotlight on homegrown talent, exquisite craftsmanship and the UAE’s rich jewellery heritage, alongside established houses and emerging regional designers.
In this article
Jewellery and Watch Show 2026 at a glance
- Dates: 11 to 15 November 2026
- Venue: ADNEC Centre Abu Dhabi
- Focus: fine jewellery, watches and regional design
- Website: jws.ae
Who is exhibiting
The show brings together established jewellery houses and newer regional names. Among the brands confirmed are Salem Al Shueibi Jewellery, Devji Aurum, Lausanne Jewellers and Rora Jewellery, each showing collections that reflect the region’s evolving idea of luxury.
At the Jewellery and Watch Show, expect everything from timeless gold and diamond creations to contemporary statement pieces. For collectors, it is a chance to see in one place what normally means visiting many showrooms across the country.
A focus on homegrown talent
This year, organisers are placing regional designers at the centre of the Jewellery and Watch Show. Emerging names will show alongside the established houses, giving visitors a view of where Gulf jewellery is heading.
Many of these designers draw on local craft: traditional Emirati gold work, filigree, embroidery-inspired patterns and motifs from the desert and the sea. The result is jewellery that feels both rooted and modern.
Gold and heritage in the UAE
Gold has a special place in Emirati life. It is part of weddings, family celebrations and gifts that pass between generations. Traditional pieces such as the murtaasha necklace and the hiyar bracelets carry meaning far beyond their weight in gold.
That cultural weight is what makes a regional show different from a global fair. The audience knows its gold, and designers know they are speaking to informed buyers.
Tips for visiting the Jewellery and Watch Show
- Check jws.ae for opening hours and entry details before you go.
- Go on a weekday afternoon for a calmer visit, and leave the weekend for the busiest buzz.
- Bring a list of the brands you want to see; the halls are large.
- Ask about bespoke commissions: many exhibitors take orders at the show.
- For high-value purchases, ask for certificates and full documentation.
Buying gold in the UAE: what to know
Gold jewellery in the UAE is usually priced in two parts: the value of the metal, based on that day’s gold rate, and a making charge for the craftsmanship. Ask for both figures, especially on intricate pieces where the making charge can be significant.
At the Jewellery and Watch Show, as anywhere, check the purity stamp, commonly 18, 21, 22 or 24 karat, and keep your receipt and any certificate. For diamonds and coloured stones, ask for a recognised gemmological report.
Make a week of it in Abu Dhabi
Mid-November is a busy week in the capital. BREDx Abu Dhabi brings music, fashion and street culture to Yas Island on 13 and 14 November, and the cooler weather makes it a good time to explore the Corniche, Saadiyat Island and its museums.
Why it matters
Abu Dhabi has been building its profile as a centre for luxury and culture, and the the show is a fixture of that calendar. For the regional industry, it is a showcase; for buyers, it is one of the most convenient ways to discover new names.
Because true luxury is crafted to transcend generations, a jewellery show in the Gulf will always feel personal. This year’s focus on local talent makes that clearer than ever.
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Sources: Jewellery and Watch Show, Benchpeg